CRAFTSMAN+ is an AI-powered ad platform for designing, generating, and publishing high-fidelity playable and HTML5 ads at scale. It combines a dedicated game engine, pre-built templates, and live campaign data so creative teams can ship more variants without sacrificing performance.

How fast can I produce a playable ad with CRAFTSMAN+?

Most clients move from brief to playable in around 15 minutes by combining the Builder Agent with the template library. Custom mechanics generated from a prompt slot directly into the creative.

Which ad networks does CRAFTSMAN+ support?

CRAFTSMAN+ exports MRAID and HTML5 compliant creatives to more than 30 ad networks and DSPs, including AppLovin, Moloco, InMobi, Liftoff, Digital Turbine, and Verve.

How does the Analytics Agent improve ROAS?

The Analytics Agent analyses pre-click data across your live playables to surface what is driving engagement, where users disengage, and which creative levers to pull next. Clients see an average +13% increase in ROAS and +25% CTR.

Do I need engineers to build playables in CRAFTSMAN+?

No. The platform requires zero custom code by default. When custom mechanics are needed, the prompt-to-playable agent writes the code so designers can ship without an engineering backlog.

Platform | Craftsman+

Trusted by Our Brand Partners

SEGA
Epic Games
Riot Games
Wizards of the Coast
Scopely
Activision
Big Fish
Jam City
Zynga
Blizzard
Hasbro
ABC
Amazon
Apple
Conde Nast
Discord
DoorDash
DraftKings
Duolingo
Electronic Arts
Expedia
FanDuel
Gopuff
HP
iHeartRadio
Konami
Lenovo
Meta
Microsoft
Netflix
Niantic
Ralph Lauren
Rocket Mortgage
T-Mobile
Ubisoft
Warner Bros

$1B+
ad spend powered
2B
pre-click data points annually
200+
playable ad templates
15 min
brief-to-build

Build More. Spend Less. Go Faster.

Two ways to ship an interactive ad. The classic pipeline hands your brief through weeks of production. The CRAFTSMAN+ Way runs the whole loop in one place.

Classic 8+ weeks from brief to live. One concept.
The CRAFTSMAN+ Way 15 min from brief to build. Every network.

The Classic Way

Brief Day 1
Hire a dev Week 1
Scope Week 2
Build Weeks 3-4
QA Week 5
Fix bugs Week 6
QA again Week 7
1 concept Week 8+

8+ weeks. 1 concept.

The CRAFTSMAN+ Way

Bring an idea.
AI generates a winning concept.

Agent builds
the playable in real time.

Preview live.
Make edits in natural language.

Export everywhere.
Live in seconds.

Generate variants.
Based on real-time data.

#1. Bring an idea. AI generates a winning concept.
#2. Agent builds the playable in real time.
#3. Preview live. Make edits in natural language.
#4. Export everywhere. Live in seconds.
#5. Generate variants. Based on real-time data.

15 mins. Unlimited concepts.

Meet Your Creative Engine

Everything you need to build, ship, and learn from playable ads in one, no-code workspace.

PLAY EDITOR

Design without limits. Ship without code.

Build premium HTML5 ad experiences from scratch or customize with our extensive template library. High-level interactivity, zero custom code, and one-click export to every major ad network, all in your control.

AI ASSIST

From brief to playable ad in minutes.

Drop in a brief and watch the editor spin up motion, layout and copy variations. Iterate on the ones that work, throw away the ones that do not.

TEMPLATES

200+ playable ad templates, on tap.

A library of vetted, vertical-specific playable patterns ready to lift, theme, and ship. Every template ports cleanly across every network format.

ONE-CLICK SHIP

Export to every major ad network at once.

Push a single creative to Meta, TikTok, Applovin, Unity, Google, and the rest. Network specs are handled for you under the hood.

INSIGHTS

Live engagement signals, ready for action.

Drop-off, time-to-interact, completion – the signals that move IPM, closing the loop back into your next iteration without leaving the workspace.

Builder Agent

Remove the repetitive work from your team. Generate 20 variants for testing, swap CTAs across the set, refresh underperforming creatives. Tell the agent what to do and it does it.

Performance Agent

Analyze live campaign data across your playables to uncover what's driving performance, where users disengage, and what to optimize next.

Creative Strategy Agent

Know what to build before you build it. Get concept and trend recommendations grounded in live campaign data across your vertical, your competitors, and every ad channel.

Developer Agent

Fill the developer gap. When custom creative needs code, the agent writes it. Design custom mechanics, generated from a prompt, built right into your creative.

A New WayTo Work

Winning creative. Fast production. Zero bottlenecks.

Gaming

Test more ad concepts. Ship more winners. Scale what works.
See case studies
Ecommerce

Turn every product into a playable ad that drives sales.
See case studies
Ad Platforms

Scale playable ad production across your full client roster.
See case studies
Brands

On-brand playable ads that earn attention, not just impressions.
See case studies

Build Playable Ads That Perform. No Code Required.

Build More. Spend Less. Go Faster.

The Classic Way

The CRAFTSMAN+ Way

Meet Your Creative Engine

Design without limits. Ship without code.

From brief to playable ad in minutes.

200+ playable ad templates, on tap.

Export to every major ad network at once.

Live engagement signals, ready for action.

The UA
Creative Cheat Code

Builder Agent

Performance Agent

Creative Strategy Agent

Developer Agent

A New WayTo Work

Gaming

Ecommerce

Ad Platforms

Brands

Empower your workflow with 30+ export partners.

This Is What Intelligent Ads Look Like.