CRAFTSMAN+ is an AI-powered ad platform for designing, generating, and publishing high-fidelity playable and HTML5 ads at scale. It combines a dedicated game engine, pre-built templates, and live campaign data so creative teams can ship more variants without sacrificing performance.

How fast can I produce a playable ad with CRAFTSMAN+?

Most clients move from brief to playable in around 15 minutes by combining the Builder Agent with the template library. Custom mechanics generated from a prompt slot directly into the creative.

Which ad networks does CRAFTSMAN+ support?

CRAFTSMAN+ exports MRAID and HTML5 compliant creatives to more than 30 ad networks and DSPs, including AppLovin, Moloco, InMobi, Liftoff, Digital Turbine, and Verve.

How does the Analytics Agent improve ROAS?

The Analytics Agent analyses pre-click data across your live playables to surface what is driving engagement, where users disengage, and which creative levers to pull next. Clients see an average +13% increase in ROAS and +25% CTR.

Do I need engineers to build playables in CRAFTSMAN+?

No. The platform requires zero custom code by default. When custom mechanics are needed, the prompt-to-playable agent writes the code so designers can ship without an engineering backlog.

Built by people who care.

Who are we?

CRAFTSMAN+ is the AI infrastructure and creative studio behind playable and HTML5 ads for the world's biggest gaming and consumer brands.

By the numbers

450+ enterprise level customers

300+ ads created annually

50+ industry awards

Let's meet

Our team

Alex Merutka CEO & Founder of Craftsman+
Olivia Barnett Chief Revenue Officer of Craftsman+

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Proof

Our story

2010
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2011
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2012
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2013
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Let's see...

What we hate...

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And what we love / we defend

We are the talented team and passionate experts shaping your brand's digital journey, turning visions into meaningful stories that connect.

Let's see...

Our values

Things we hold onto that make the work better.

+Ownership

We act like owners. Full stop.

+Integrity

We do the right thing, even when no one's watching.

+Curiosity

We ask "why not" before we ask "why".

Consulting

We move first, fix fast, learn faster.

Let's see...

Our production process

Brief

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Strategy

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Build

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Test

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Optimise

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Let's discuss and make something cool together

Choose service

Address

447 Broadway
2nd Floor #1112
New York, NY 10013
United States

Press

press@craftsmanplus.com

Sales

sales@craftsmanplus.com

Built by people who care.

By the numbers

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What we hate...

And what we love / we defend

Our values

+Ownership

+Integrity

+Curiosity

Consulting

Our production process

Brief

Strategy

Build

Test

Optimise

Let's discuss and make something cool together