Services

Empower intelligent creativity

CRAFTSMAN+ is a performance-driven creative agency and software platform, powering growth for top gaming partners globally.

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Why CRAFTSMAN+

Built for performance at scale

Test-and-learn at the core

We don't just produce assets, we build conversion systems — every output refined toward what drives results.

Scalable

From one ad to one hundred, fast. High-volume, high-quality output without bottlenecks.

We are the experts

Years of hands-on experience in rich media, interactive ads, and mobile-first performance campaigns.

Platform-specific

Purpose-built for every network. Concepts tailored to each output to maximise performance and cost efficiency.

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  • 01

    Winning Playables

    High-fidelity interactive ads engineered to win on any global network.

  • 02

    Video + Performance UGC

    Creator UGC and video designed to maximise your IPM.

    Video + Performance UGC
  • 03

    Strategy + Art Direction

    Technical creative direction that aligns brand with high-scale ROI.

    Strategy + Art Direction
  • 04

    Optimised + Dynamic Creative

    Variants and testing that compound your performance over time.

    Optimised + Dynamic Creative

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Unlock deeper insights

Data you simply cannot get from static or video creative.

450+ enterprise level customers
  • Tap-level analytics inside every interactive asset
  • Insights into user behaviour to guide your creative workbook
  • Enhanced strategy across channels & formats
  • A measurable creative feedback loop

Our work

Formats we ship

  • 01 Playables
  • 02 Interactive end cards
  • 03 3D & 2D video
  • 04 UGC
  • 05 CTV & live action
  • 06 Statics
  • 07 Key art
  • 08 Cinemagraphs
  • 09 Digital out of home
  • 10 App store creative

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Address

447 Broadway
2nd Floor #1112
New York, NY 10013
United States