Services
Empower intelligent creativity
CRAFTSMAN+ is a performance-driven creative agency and software platform, powering growth for top gaming partners globally.
Book a demoWhy CRAFTSMAN+
Built for performance at scale
Test-and-learn at the core
We don't just produce assets, we build conversion systems — every output refined toward what drives results.
Scalable
From one ad to one hundred, fast. High-volume, high-quality output without bottlenecks.
We are the experts
Years of hands-on experience in rich media, interactive ads, and mobile-first performance campaigns.
Platform-specific
Purpose-built for every network. Concepts tailored to each output to maximise performance and cost efficiency.
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- 01
Winning Playables
High-fidelity interactive ads engineered to win on any global network.
- 02
Video + Performance UGC
Creator UGC and video designed to maximise your IPM.
- 03
Strategy + Art Direction
Technical creative direction that aligns brand with high-scale ROI.

- 04
Optimised + Dynamic Creative
Variants and testing that compound your performance over time.

Powered by PLAY
Unlock deeper insights
Data you simply cannot get from static or video creative.
- Tap-level analytics inside every interactive asset
- Insights into user behaviour to guide your creative workbook
- Enhanced strategy across channels & formats
- A measurable creative feedback loop
Our work
Formats we ship
- 01 Playables
- 02 Interactive end cards
- 03 3D & 2D video
- 04 UGC
- 05 CTV & live action
- 06 Statics
- 07 Key art
- 08 Cinemagraphs
- 09 Digital out of home
- 10 App store creative
Want to see this for your brand?
Send a briefAddress
447 Broadway
2nd Floor #1112
New York, NY 10013
United States