Case Study · Gaming
HORSEPLAY TAKES THE REINS WITH LOCALIZED, IMMERSIVE AD CAMPAIGN
12% ROAS
ON UNIQUE USER DOWNLOADS (EXPECTED RETURNS AS ASSUMED LTV INCREASES)
3.6X
INDUSTRY AVERAGE OF 3.3% ROAS!* *Compare to industry average, here!
OVERCOMING ADVERTISING RESTRICTIONS TO INCREASE ROAS
Horseplay, an innovative online platform and IOS app for real money gaming, was ready to take their advertising to the next level, but faced some unique hurdles. With especially strict advertising restrictions due to its proximity to online gambling, Horseplay needed to adhere to these legal guidelines while still making a big splash. Tackling challenges like a 21+ age limit, niche market reach, and tough legal terrain, Horseplay needed a campaign strategy that not only stopped the scroll but truly hit the jackpot with its ad spend.
Next Up
Address
447 Broadway
2nd Floor #1112
New York, NY 10013
United States
