RALPH LAUREN STRENGTHENS ENGAGEMENT & BRAND LOYALTY WITH PLAYABLE ADS

Ralph Lauren wanted to leverage a gamified approach to drive digital brand awareness and target a new audience segment. To promote their Holiday Run game and drive brand awareness across digital as well as traditional media, Ralph Lauren Paris created a holiday-themed mini game featuring their iconic Polo Bear. Users experienced a reward driven model, where they could collect gifts and power-ups.

CRAFTSMAN+ created a lite version of the Holiday Run game directly inside a playable ad unit. The playable version stayed true to the original, but implemented mobile-first strategy and remained short enough to entice users to play the full version. CRAFTSMAN+ ensured a balance between the light-hearted nature of the game and the elevated aesthetic of Ralph Lauren. Lead-in videos and playable ads were created for UK, FR, and DE markets.