SUBWAY INCREASES CTR & ROAS WITH PLAYABLE ADS

Like many QSR Businesses, Subway was heavily impacted from COVID-19 and had to shift focus towards marketing their mobile app and maximizing mobile orders. The brand approached iProspect and CRAFTSMAN+ to develop a playable ad unit to promote their launch of Hungry Hannah, a platform game inspired by the Subway brand. 

iProspect and CRAFTSMAN+ worked closely to develop Hungry Hannah as a playable ad unit, a nostalgic, 8-bit platform game that enticed users to interact with Subway brand in a completely new and unique way. Subway is the first QSR in Canada to tap into this interactive experience.

Subway's playable ad showed the highest CTR and second highest ROAS compared to the brand creative and influencer creative it was tested against.