Case Study · Gaming
SUPER LUCKY INCREASES TRAFFIC BY 65%, INSTALLS BY 47%
LIVE PLAY WANTED TO DRIVE VISITS TO THEIR APP, AND INCREASE USER DOWNLOADS
Super Lucky Casino was looking for ways to increase app installs. Firstly, they wanted to drive more users to their App in the Google Play Store while keeping UA spend the same. Secondly, they wanted to increase CVR across their titles.
CRAFTSMAN+ Solution LITE APPs BOOST AUDIENCE INTEREST
CRAFTSMAN+ created multiple instant apps, hosted on Google Play, across 3 titles: Bingo Heaven, Hot Vegas Slots, and Word Collect.
An instant app is a lite version of your app that a user can “Try Now” or demo right on the Google Play store with no download required.
The Results
BINGO HEAVEN
46.7% INCREASE IN INSTALLS MONTH OVER MONTH
65% INCREASE IN TRAFFIC MONTH OVER MONTH
HOT VEGAS SLOTS
23.6% INCREASE IN INSTALLS MONTH OVER MONTH
47% CVR INCREASE MONTH OVER MONTH
WORD COLLECT
51.6% INCREASE IN INSTALLS MONTH OVER MONTH
51.2% INCREASE IN TRAFFIC MONTH OVER MONTH
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