Case Study · Interactive OOH
T-MOBILE ADS
Turning rideshare screens into performance powerhouses.
T-MOBILE ADS
The Results
By adding interactivity to an already powerful channel, brands moved beyond impressions to memorable, performance-driven experiences in everyday rides — setting a new standard for Interactive Out-of-Home.
6–14×
Higher CTRs vs static ads
40%
Stronger ROAS
50%
Lift in engagement & loyalty
98%
Video completion rate
T-Mobile Advertising Solutions and CRAFTSMAN+ teamed up to transform rideshare screens into interactive brand experiences. By replacing static placements with gamified trivia carousels, the campaign turned everyday Uber and Lyft rides into measurable performance moments.
The Challenge
T-Mobile Advertising Solutions' rideshare tablet network already delivers massive reach across Uber and Lyft. But brands wanted more than visibility — measurable engagement, stronger loyalty, and proven performance.
The Strategy
Partner with CRAFTSMAN+ to turn rideshare screens into interactive canvases — gamified, city-themed trivia carousels that invite passengers to play along during the ride.
The Solution
Combine the scale of T-Ads' rideshare footprint with CRAFTSMAN+'s interactive formats to create advertising passengers enjoy and brands can measure — Out-of-Home that performs.
Travel Trivia Carousel
Tap-to-Play Mini-Game
The Creative
Each brand became a playable. City-themed trivia carousels, catch-the-ingredients mini-games and tap-to-play mechanics turned a passive screen into a moment riders actively chose to engage with.
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Campaign Reel
By gamifying brands through trivia and mini-games, we gave riders a reason to engage. This interactivity didn't just drive measurable performance — it made every ride more memorable.
— Jack Burke, T-Mobile Ads
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