Question 1

What is CRAFTSMAN+?

Accepted Answer

CRAFTSMAN+ is an AI-powered ad platform for designing, generating, and publishing high-fidelity playable and HTML5 ads at scale. It combines a dedicated game engine, pre-built templates, and live campaign data so creative teams can ship more variants without sacrificing performance.

Question 2

How fast can I produce a playable ad with CRAFTSMAN+?

Accepted Answer

Most clients move from brief to playable in around 15 minutes by combining the Builder Agent with the template library. Custom mechanics generated from a prompt slot directly into the creative.

Question 3

Which ad networks does CRAFTSMAN+ support?

Accepted Answer

CRAFTSMAN+ exports MRAID and HTML5 compliant creatives to more than 30 ad networks and DSPs, including AppLovin, Moloco, InMobi, Liftoff, Digital Turbine, and Verve.

Question 4

How does the Analytics Agent improve ROAS?

Accepted Answer

The Analytics Agent analyses pre-click data across your live playables to surface what is driving engagement, where users disengage, and which creative levers to pull next. Clients see an average +13% increase in ROAS and +25% CTR.

Question 5

Do I need engineers to build playables in CRAFTSMAN+?

Accepted Answer

No. The platform requires zero custom code by default. When custom mechanics are needed, the prompt-to-playable agent writes the code so designers can ship without an engineering backlog.

Blog

AI for Content Creation

Fantasy Football for Marketers: Draft Your 2025 Growth Team

What Digital Marketers Can Learn From Pop Mart’s Labubu Craze

Craft Class: Jess Jackson on Authentic Leadership and Building Culture Across Continents

The Marketing Trends That Matter in 2025

First-Timer’s Guide to Cannes Lions: How to Navigate, Network & Not Burn Out

Your Go-To Guide to MAU Vegas 2025

Unlocking Gen Z: Ad Strategies for the Most Lucrative Generation Yet

Craft Class: Senior Producer, Max Berger, on the Craft and Production of Digital Ads

Gamification: Engaging All Learning Types in Advertising

Building Bridges: The Role of Partnerships in Achieving Goals

AI vs. Human Creativity: Navigating the Future of Advertising

Crafting Inclusive Ads: A Powerful Strategy for Brand Success