Question 1

What is CRAFTSMAN+?

Accepted Answer

CRAFTSMAN+ is an AI-powered ad platform for designing, generating, and publishing high-fidelity playable and HTML5 ads at scale. It combines a dedicated game engine, pre-built templates, and live campaign data so creative teams can ship more variants without sacrificing performance.

Question 2

How fast can I produce a playable ad with CRAFTSMAN+?

Accepted Answer

Most clients move from brief to playable in around 15 minutes by combining the Builder Agent with the template library. Custom mechanics generated from a prompt slot directly into the creative.

Question 3

Which ad networks does CRAFTSMAN+ support?

Accepted Answer

CRAFTSMAN+ exports MRAID and HTML5 compliant creatives to more than 30 ad networks and DSPs, including AppLovin, Moloco, InMobi, Liftoff, Digital Turbine, and Verve.

Question 4

How does the Analytics Agent improve ROAS?

Accepted Answer

The Analytics Agent analyses pre-click data across your live playables to surface what is driving engagement, where users disengage, and which creative levers to pull next. Clients see an average +13% increase in ROAS and +25% CTR.

Question 5

Do I need engineers to build playables in CRAFTSMAN+?

Accepted Answer

No. The platform requires zero custom code by default. When custom mechanics are needed, the prompt-to-playable agent writes the code so designers can ship without an engineering backlog.

Creative Strategy

Why End Cards are a Winning Strategy for Your Digital Ads

Breaking Barriers: The Case for Gender Parity in Advertising

Why Creative Diversification is Critical for Q5

5 Essential Strategies for Crafting Ads for Millennials

5 Secrets to Winning Q4 Holiday Creatives

Craft Class: CCO, Doug Manson, and the Art of Storytelling in Interactive Advertising

5 Essential Elements for Crafting High-Performing Mobile Ads

How to Boost Your Brand with User-Generated Content

Key Mobile Gaming Trends and Ad Strategies for 2024

The Power of Creative Testing

The Crucial Role of Creatives in Today’s Mobile Landscape

How CGI Unlocks Cost Effective Digital Ads